The companies Warburton’s Family bakers and Kellogg’s Cornflake Company catered perishable products or products which can rot or spoil on a matter of time. In line with this, their customer wanted to have good tasting and fresh products. The success of both companies were truly outstanding. The risk of enganging with this industry is on how the company will be able to provide its customers the freshness, goodness, taste, and the overall satisfaction of them.
In chapter 2 page 38 of our handout, supply chain strategy defined as “Supply chain strategy determines the nature of procurement of raw materials, transportation of raw materials, transportation of materials to and from the company, manufacture of the product or operation to provide the service, and distribution of the product to the customer, along with any follow-up service and a specification of whether these processes will be performed in-house or outsourced.” Managing the whole supply chain-from primary, secondary, up to tertiary sector- was complex and needed constant monitoring to achieve efficiency and effectiveness until the products or services reached its final consumer. The two business entities that was introduced to us were working well in maintaining there position as two of the bests companies in the world.
Both companies were producing perishable goods, so having high-level of inventory was a big no-no! Kellog’s was focusing mainly on its expertise, which is manufacturing and was practicing the JIT tools and techniques to provide inventory needed at the moment. Fully occupied warehouses was not also good for the industry like this.The company was practicing the most efficient way of transporting its final products to the retailers to avoid muda -lean production.
The strategy of eliminating erros in the process in the process involves indentifying errors that are commonly made in the process and eliminating them. The best way to improve the design of a process is through an active program for experimentation. The companies should’ve also ensure that the processes involving repetitive tasks were being done in the most efficient way and productive manner.
There was a close connection between the design and management of supply chain flows and the success of a supply chain.The strategy of a company was the root cause of gaining competitive edge of a business entity against its competitor. The two business entities should not maintain there process but rather continullay improve their supply chain management, they should set omproved goals like 10 times improvement with the process and as the years passed by their standards should increase respectively to continually and improve and help them become motivated.